branding and logo design services xmediasolutions

 

 There is a general perception that logo design and branding are the same thing. Sometimes these two terms are even used as synonyms. However, although they are closely related and must work together in a cohesive way, they are very different processes.

The concepts of logo and brand explained

Logo design is the process of designing a logo. And branding the process to build a brand. Therefore, to better understand the difference between logo design and branding, it is important to first define the concepts of a logo and a brand:

Logo definition

A logo is an easily recognizable graphic symbol that identifies a company, a commercial product, or any public or private entity. It is one of the ways to distinguish a brand in a competitive world, full of graphic elements that try to attract our attention every day. A logo is generally a combination of typographies, graphics/symbols, and colors. It is a graphic element that is part of the visual identity of a brand.

For example the CHANEL logo

There is a general perception that “logo design” and “branding” are the same thing. Sometimes these two terms are even used as synonyms. However, although they are closely related and must work together in a cohesive way, they are very different processes.

The concepts of logo and brand explained

Logo design is the process of designing a logo. And branding the process to build a brand. Therefore, to better understand the difference between logo design and branding, it is important to first define the concepts of a logo and a brand:

Logo definition

A logo is an easily recognizable graphic symbol that identifies a company, a commercial product, or any public or private entity. It is one of the ways to distinguish a brand in a competitive world, full of graphic elements that try to attract our attention every day. A logo is generally a combination of typographies, graphics/symbols, and colors. It is a graphic element that is part of the visual identity of a brand.



  

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