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Ecommerce SEO Guide: How Online Stores Can Drive Organic Traffic in 2020

GET THE PRINT VERSION

Tired of scrolling version for easier offline reading and sharing with coworkers.

This is the most complete guide to ecommerce SEO on the web – period.

Whether you’re:

The SEO manager for a bigger e-commerce company looking to demonstrate the ROI of SEO.

A smaller online business owner trying to find scrappy ways to grow your business.

Or a growth marketer looking for innovative and highly effective ways to increase traffic.

This post is for you.

I created this guide for one reason…

Search engine optimization is low-hanging fruit for e-commerce websites.

Despite the fact that SEO has the highest ROI of any e-commerce marketing campaign, most online shops are put together with little to no consideration of search engines.

Instead, we rely on social media or paid ads. Which are great and all, but require a constant effort and stream of income.

SEO, on the other hand, only requires effort upfront — once you rank, you practically make sales on autopilot with no recurring expense.

That’s a simplification, of course. But doesn’t the idea make you drool?

Ecommerce SEO Guide: How Online Stores Can Drive Organic Traffic in 2020

GET THE PRINT VERSION

Tired of scrolling? Download a PDF version for easier offline reading and sharing with coworkers.

This is the most complete guide to ecommerce SEO on the web – period.

Whether you’re:

The SEO manager for a bigger ecommerce company looking to demonstrate the ROI of SEO.

A smaller online business owner trying to find scrappy ways to grow your business.

Or a growth marketer looking for innovative and highly effective ways to increase traffic.

This post is for you.

I created this guide for one reason…

Search engine optimization is a low-hanging fruit for ecommerce websites.

Despite the fact that SEO has the highest ROI of any ecommerce marketing campaign, most online shops are put together with little to no consideration of search engines.

Instead, we rely on social media or paid ads. Which are great and all, but require a constant effort and stream of income.

SEO, on the other hand, only requires effort up front — once you rank, you practically make sales on autopilot with no recurring expense.

That’s a simplification, of course. But doesn’t the idea make you drool?

Free, recurring, high-converting traffic. That’s what you’re about to learn how to get.

Grab a coffee, lock the door and settle in… it’s time to learn ecommerce SEO.

Key Tactics to Include in Your Ecommerce SEO Strategy

Since this is a 9,000-word beast, you’ll probably want to take it one section at a time. To help you navigate, here are the topics we’ll be covering.

The best ecommerce SEO strategy includes:

Keyword research to find the types of keywords customers are searching.

Site architecture based on your keyword research.

On-Page SEO through strategic keyword optimization in meta tags and content.

Technical SEO to help ensure search engines can crawl your site efficiently.

Local SEO to help drive local organic traffic (if you have a brick and mortar).

Content marketing to drive additional organic visitors.

Link Building to help improve the authority of your website.

Measuring SEO Success with tools like Google Analytics and Ahrefs.

Let’s get started!

What is SEO and Why Should You Care?

Search Engine Optimization (SEO) is the scientific art of optimizing your website around specific keywords in order to rank higher in search results, such as Google.

I say scientific art because, while a lot is known about the technical aspects of SEO, there is a creative user-experience and design side to it as well.