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How to Use B2B SEO to Generate High-Quality Leads

To effectively generate high-quality leads, B2B organizations need a strong SEO strategy. This article will provide you with a dynamic SEO framework that you can apply to your business.

Speaking with business owners, I often hear the same thing:

“SEO has become ineffective – it’s too competitive, the noise-to-value ratio is too high. It’s become almost impossible to generate high-quality B2B SEO leads through content.”

None of that is true.

While it has certainly become more challenging to succeed with SEO in recent years, smart marketers know that there are ways to make a mark with content.

Moreover, because the benefits of SEO accrue over time, it’s one of the few strategies that become more effective over time.

With tactics like paid search, you need to keep spending money to continue driving leads and sales. Whereas, with SEO, the resources you put in add up over time ensuring a great ROI.

As time passes and you produce more content, attract more links to your content, and rank for more and better keywords, you start getting more organic traffic.

For any B2B company, SEO is one of the few sustainable ways to create an audience, generate leads, and, ultimately, close customers. More than 70 percentage of B2B SEO researchers admit that they start their buying process with a generic search.

However, to succeed with SEO, you need to put resources into it. That includes:

• Producing great content.
• Doing outreach.
• Building links.

All of these require investing time, human power, and often even a separate budget.

The upside of this is that it’s helping you create and preserve an advantage over your competitors that don’t have the resources to put into this effort.

Writing a research-backed 6,000-word guide on conversion rate optimization best strategies is hard and time-consuming, but that’s what will make your guide noticeable in a sea of 500-word-long blog posts that regurgitate the same old advice.

So how do you balance between the need to produce content that’s hard to replicate and the resources that require? Use a process that is repeatable and scalable.

This article will show you how to effectively employ B2BSEO to generate high-quality B2B leads, by sharing a framework you can apply for your business.

keyword research is the core of a successful SEO strategy no matter whether you’re just getting started with a new website, redesigning an existing one, or just looking to update your content.

When planning your strategy, it’s important to understand how keywords work today.

It is no longer necessary to produce separate pieces of content that target similar keywords.

Most search engines now have strong understanding of how keywords relate to each other. That means you can create one exhaustive piece of content to target “adjacent” terms such as:

• Social media marketing tools
• Tools for social media marketing
• Managing a social media marketing campaign
• SMM tools, etc.

There are multiple resources on how to come up with good keywords, but a good brainstorming session is usually the best starting point. Take some time to write down some of the most popular ways in which you (or your customers) describe your product/service.