SEO consulting IT services xmediasolutions

This SEO Consultant job description template includes the list of most important SEO Consultant's duties and responsibilities. It is customizable and ready to post to job boards. Use it to save time, attract qualified candidates and hire best employees.

SEO Consultant job profile

SEO Consultants are responsible for planning, implementing and managing company clients's overall SEO strategy. They usually cover a wide variety of duties such as web marketing, web analytics, content strategy planing, link building, and keyword strategy.

In order to attract SEO Consultant that best matches your needs, it is very important to write a clear and precise SEO Consultant job description.  

SEO Consultant job description

We are looking for an experienced and knowledgeable SEO (Search Engine Optimization) Manager to join our Marketing team! As an SEO Manager, you will be responsible for planning, implementing and managing our SEO strategy. As our online presence is extremely important for the success of business, your position will play a huge role in driving our business' growth and success.

What Is An SEO Consultant & Why Do I Need One?

Well, typically a “consultant” of any kind is an expert on a particular topic and they are paid to give advice about that topic by individuals or companies who need it. So in that way a SEO consultant is no different. They are an expert on search engine optimization and are paid by businesses and site owners to give them advice on how to get higher rankings, more targeted traffic, and ultimately more profits for their websites.

On-Page SEO

This is the stuff you do on your site. Most people tend to think of SEO as an off-site strategy, which typically means link building and social signals, but there are a lot of things that need to be done on your site before any of the other techniques will work. Basically your website needs to be “search engine friendly” in order to rank well, no matter what you do, and your SEO consultant should be able to advise you in what you need to do on your site to get it ready to rank.

Here are some of the on-page factors that your consulting company should be able to assist you with:

(Note: I am not going into much detail on any of these because this post would turn into a full book if I did. Your search engine optimization specialist can fill you in on all the details — and make sure they do or don’t hire them!)

* Title tags – Getting a title tag right is a lot harder than you might think. And a properly optimized title tag can work wonders for SEO.

* Description tags – Pretty much the same can be said about this tag as with the title. It’s very important for on-site search engine optimization but not easy to “get right” unless you are a professional.

* Meta tags – In addition to the title and description there are a lot of other meta tags that may or may not be important, depending on your particular website and situation. The SEO guru that you hire should be able to advise you on these.

* Quality content – The most important part of any website and vital for achieving high search engine rankings. But are your pages actually well written with truly quality content from the perspective of Google, Bing, Yahoo, and other search engines? You probably think so but you might be surprised!

* Keyword density – Something else you don’t want to mess up. Too little and you might never rank for the terms you want to rank for, too much and you might be penalized for over-optimization. It’s a fine line to walk!

* LSI (Latent Semantic Indexing) – The basic summary of LSI is that the content of a website are crawled by Google and other SE’s in which the most common words or phrases, along with their synonyms and related words, are identified as the keywords for each page.

Off-Site SEO

Once again, I won’t get into any real detail on the various off-page SEO strategies simply because it just isn’t feasible. There are hundreds of entire courses, ebooks, membership sites, videos, blogs, groups, and all sorts of other stuff devoted strictly to this subject — it can’t be taught in one post. That’s why you are looking for an SEO agency, so their experts can either teach this stuff to your team or do it for you. I’m just giving a quick summary so you know what you don’t know, and can make sure your prospective consultant does!

* Link Building – This is one of the most important parts of SEO, but there are some good ways to do it and a lot of horrible ways to do it. You need to know the difference and do it right. Few things, if any, can boost your rankings more than getting the right backlinks. And nothing can destroy your rankings and the future of your website or business faster than being penalized for using bad link-building tactics. It’s absolutely crucial that this is done correctly!

* Social Media – This is growing significantly in importance as a ranking factor. In fact, it is now one of the most important parts of SEO. Is your content getting posted on social networks? Does it get shared by trusted and respected people in your industry?

The more likes, shares, tweets, pins, upvotes, favorites, and any other social media love your site gets the better it will be for solidifying your rankings in Google, Bing and other search engines. Not to mention the fact that those things will bring in a lot of direct traffic and give your business branding a huge boost.

* Videos – In many ways videos are the future of the internet and video marketing is the future of SEO. YouTube itself is the  most visited website in the world as well as the  search engine in the world behind only Google, who coincidentally owns them.

Videos that are optimized correctly tend to rank very well, and typically do so much faster than a regular website would. They are also great for links, exceptional for exposure and branding, and are awesome content all in themselves. Plus, they get shared and re-posted far more than text content does.