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WooCommerce is an open-source e-commerce plugin for WordPress. It is designed for small to large-sized online merchants using WordPress. Launched on September 27, 2011, the plugin quickly became popular for its simplicity to install and customize and free base product.

WooCommerce was first developed by WordPress theme developer WooThemes,[4] who hired Mike Jolley and James Koster, developers at Jigowatt, to work on a fork of Jigoshop[5][6] that became WooCommerce.[7] In January 2020, it was estimated that WooCommerce is used by around 3.9 million websites.[8]

In November 2014, the first WooConf, a conference focusing on eCommerce using WooCommerce was held in San Francisco, California. It attracted 300 attendees.[9]

In May 2015, WooThemes and WooCommerce were acquired by Automattic, operator of WordPress.com and core contributor to the WordPress software.

In December 2020, WooCommerce acquired MailPoet, a popular WordPress newsletter management plugin.

WooCommerce is used by a number of high-traffic websites such as Small Press Expo. For the 3rd week of September 2015, Trends indicated that WooCommerce ran on 30%[13] of e-commerce sites and millions of active installs.[14] Ecommerce is rapidly growing worldwide and WooCommerce has over 39 million downloads as a plugin and is currently active on more than three million websites and is the most popular eCommerce platform in 2018.[15] WooCommerce serves approximately 4% of the top million HTML pages.[16] In 2015, statistics show that the percentage of online stores that utilize WooCommerce through Wordpress.org's plugin is more than 30% of all stores.[17] The current 2019 market share for WooCommerce is 22% of the top 1 million sites using eCommerce technologies.[18]

Since Automattic's acquisition WooCommerce has kept gaining market share to become one of the leading E-commerce platforms on the Internet.

With many Woocommerce-ready themes sold on third party websites it makes it difficult to exactly estimate how many themes can be associated with this Wordpress plugin, but here are some Woocommerce stats for the bigger theme providers.[20]

There are 1,135 Woocommerce themes on ThemeForest.[21]

The wordpress.org theme directory has 548 WooCommerce themes.